The RIAA awards diamond plaques to albums and singles that reach 10 times platinum status. No matter which way the RIAA gathers its data, it awards platinum status to English-language albums selling 1 million copies; albums selling 2 million copies or more receive multi-platinum status.
For albums released before 1 December but after 1 August , a Gold award is given for sales exceeding 20, and a Platinum award for sales exceeding 40]. In the United States, platinum certification means that an album has sold 1 million copies or that a single has sold 2 million copies. A separate scale is used for jazz, classical, and world music albums: sales exceeding 10, and 20, for Gold and Platinum awards respectively.
Begin typing your search term above and press enter to search. An album "goes platinum" once it has hit a certain number of sales. The exact number of album sales required to go platinum varies from country to country, depending on the population. The association tracks singles and albums sold in retail stores and those sold by mail order and other methods. Founded in the s, the RIAA began certifying albums gold and made its first platinum certification, based on actual sales, in By , each disc in a multi-disc set counted as one album toward platinum certification.
Due to the radical changes in the way physical albums are manufactured—and changes in the way that consumers buy music due to technology trends—platinum album status varies, depending on when the certification was made. In the United States, platinum certification means that an album has sold 1 million copies or that a single has sold 2 million copies. But the RIAA does not automatically certify music sales. Record labels that want the data for marketing purposes must request it from the association.
Royalty statements include both retail store and direct-to-consumer sales—such as mail-order catalogs—minus returns. Each country that collects data on album sales has its own platinum album criteria. In the late s, labels latched onto platinum certifications based on mail orders, even when more than 50 percent of albums were returned.
For greater accuracy, RIAA introduced the day rule, which requires albums to be on sale for at least 30 days before the record label can seek certification. The fact that the association counts each disc in a multi-disc set also creates discrepancies—and questionable platinum status—among entities that count album sales, such as Nielsen SoundScan.
To learn more or opt-out, read our Cookie Policy. The Recording Industry Association of America just announced it will now count streams when determining if a record qualifies for a gold or platinum certification. The RIAA has been bestowing albums with gold and platinum labels since Up until now, only album sales counted toward a gold or platinum certification, despite the recent emergence and proliferation of streaming services. An artist needs to sell , copies of a single record for it to reach a gold benchmark and 1 million to go platinum.
But this doesn't mean a single stream will now carry the same weight as an album sale — instead, the RIAA says 1, song or video streams will be equivalent to ten track sales or one album sale. Despite their struggles with profitability , streaming services account for millions of listeners, many of whom likely never purchase full albums. RIAA's move is a necessary one that finally recognizes the influence of streaming on the music industry.
Plus, the RIAA has been stuck playing catch-up with Billboard , which has been counting streams on its own charts since the end of Subscribe to get the best Verge-approved tech deals of the week. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
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