Most third-party cookies from website tracking software will use some variant of a unique ID that can recognize the individual user across the Internet, as they travel from news sites to online shops and to your website; thereby collecting detailed data on their movements, preferences, search and browser history, among many other things.
But — and this is important - most data that cookies and website trackers collect is personal data! Among its requirements for websites is that of asking for and obtaining end-user consent before activating any website tracking cookies that collect personal data.
If you have users from, say, inside the EU, regardless of where in the world you and your website is located, you need to be aware of the General Data Protection Regulation GDPR and its requirements for consent and other data protection obligations.
Scan your website for free with Cookiebot CMP to see where in the world your users are located. In order to track website users from the EU, they must consent to your website tracking. Website tracking of EU users only legal if their prior consent has been obtained.
This consent must be given freely i. This information must be provided in such a way that users can give their consent to it, i.
Users must know all details about your web tracking practices before they can provide an informed, compliant consent. When a user consents to the website tracking on your domain, you need to document this consent and securely store it. Consent must also be renewed every 6 to 12 months, according to relevant national data protection guidelines.
Website trackers that collect and process any of the above need the explicit consent of end-users before they can be activated and used for website tracking.
Our plug-and-play compliance solution contains a powerful cookie scanner that detects and controls all website trackers and handles all end-user consents. Scan your website for free to see what cookies and trackers are in activation. If you have users from California, the state-wide California Consumer Privacy Act CCPA applies to your website tracking — however, only if you meet its definition of a business. If your website processes any of the above information through cookies and website trackers, users must be notified about it in detail and also be given the choice of opting out of having their information collected and shared via third parties.
Our plug-and-play compliance solution provides all the necessary transparency around your processing of personal information and features the required Do Not Sell My Personal Information link on your website. Tracking of users in South Africa and Brazil is also protected under domestic data privacy laws.
Tools and software for website tracking are many and popular, offering different insights from different kinds of data that you can choose according to what is best suited for your specific website and online business. When it comes to website tracking, Google Analytics is by far the most popular tool on the Internet, used by many millions of websites across the world. Google Analytics website tracking data measuring number of visitors to a website.
This cookie, which expires after two years , includes a unique ID that is able to track website users across the Internet. Using Google Analytics as your website tracking tool therefore requires EU users consents before activation and require notification for California users at the moment of collection.
HubSpot is also a hugely popular tool for website tracking and inbound marketing administration. HubSpot comes as both a free and paid version. HubSpot website tracking data visualizations. Using HubSpot on your website will set third-party cookies that are not necessary for the performance of your website and therefore requires the explicit and prior consent from users in the EU and the transparent notification of users in California before any collecting, processing and sharing of the information is allowed to take place.
Clicky is another popular website tracking software that gives you statistics and analytics insights into your website. What sets Clicky apart from Google Analytics and other services is that they offer so-called heat maps of traffic on your website — i.
Heatmaps from Clicky that show you where most user traffic is condensed on your website. Among the kinds of data that Clicky collects is referrer, user agent, browser language, screen resolution, mouse movement and behavior, IP addresses and more.
Learn more about Clicky cookies and web tracking policy. Crazy Egg also records entire user session from landing on your site to converting or leaving. Like all the other website tracking tools, Crazy Egg sets third-party cookies that require the explicit consent of users in the EU and the notification of collection of users in California.
Crazy Egg sets cookies and website trackers, such as the ce. It is not easy and possible to altogether avoid the trackers; in one way or the other, we all leave traces online. However, it is crucial to be careful while sharing your information. Disclaimer: The sole purpose of this article is to share information with the readers. For any legal counsel, please contact a lawyer specialized in the area.
TAGS: cookies , online tracking , online users , web tracking. Your email address will not be published. Add me to CookieLawInfo mailing list. Web Cookies. How They Track You? While their function is similar to ordinary cookies - collecting data about your internet browsing history and habits, they are difficult to detect and remove. Supercookies store cookie data in multiple places and when a website notices that you've deleted a part of a supercookie, the deleted information is repopulated from other locations.
There is no easy way to know a supercookie was added during an internet browsing session and there is no way to remove it like you would a normal cookie. They allow third parties to track you and adblockers can't block them. A user agent is a line of text which identifies your browser and operating system to the webserver. Every browser has its own unique user agent and your browser sends its user agent to every website you connect to.
The web server uses this information to show different web pages to different browsers and operating systems for example the mobile version of the webpage to a mobile browser. The user agent tells the webserver which operating system you use and it can show you the appropriate content considering that information.
They also gather browser market-share statistics. User-agent is the easiest to fake on the client-side, but beware, sending same user agent info all the time still provides a fingerprint of a sort. Browser fingerprinting relies on the uniqueness of your browser and is a highly accurate way of identifying you every time you go online and tracking your activity.
All of this information might not seem like much, but there is a very small chance for another user to have the exact same browser information as you. Here you can check what your browser knows and can reveal about you, try AmIUnique to learn how identifiable you are online or Panopticlick to see how safe your browser is against tracking.
Disconnect can help you protect your privacy on many platforms, by blocking most known advertising and data collecting services.
In the digital age, data is extremely valuable and can be used for many things, all of which are maybe not something you'd want to volunteer your data for. The methods for tracking users are always evolving and getting more creative. And while tracking isn't necessary, data collection has become a norm for many sites on the web. But not all hope is lost. There are still services that respect your privacy and recently there are more of them being created in the light of privacy issues and security of data on the internet.
And we would like to think that Koofr is one of them. Our goal at Koofr is to hold as little personal data about our users as possible while being able to provide our service to you.
We do not use any third-party tracking tools on our websites or in our services. We do not put any Cookies in your browser, with the exception of the one that keeps you logged into our application.
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