Shopping helps me make choices about the way I want to look- the clothes, shoes, and makeup I want to put on. I like shopping because it helps me decide how I want others to see me. When I feel like life has thrown me a curveball, I like to create a new look for myself, so that I can take on any obstacle with confidence. If I want, I can buy a completely new wardrobe and change my outlook on life. It helps me feel more positive, which is why I like shopping so much. When I find the perfect combination of a pantsuit and a red lip, I believe that I can do anything I set my mind.
One of the prime reasons why I like shopping is because it helps me spend time with loved ones. I know I am not the only one who struggles to find quality time to spend with friends or family. I bet you can relate. But spending a chill day with my mom or a friend shopping at the mall even window shopping while agreeing on fashion choices and trying on clothes for fun, can be a great way to bond.
When I shop for clothes, I try envisioning what combinations of clothes can form an outfit, and how it will look on me. For instance, I buy a pair of high waisted denim jeans, keeping in mind how it will look with the basic yellow tee in my closet.
And not to mention, the fast calculations I have to do in my mind deducting discount percentages, have given my mental math abilities a boost. Shopping is a great way to burn calories. Even if a two-hour window shopping session may not feel productive, it does give your body some exercise. When I shop, no one is controlling me or telling me what to do except my wallet, of course.
If I am at a position in life where I feel helpless, shopping makes me feel like there are aspects of my life, I can still control. When I try on that cute denim jacket, I feel good in my skin. When I buy something that looks good on me, it lends to my confidence and makes me feel like I can conquer the world. It reminds me of all the good things I can still look forward.
When I buy a perfect blazer for a day at the office, I feel more powerful. Due to busy schedules, many of us are guilty of not giving enough time to ourselves. While shopping, I think about my own choices and interests, forcing me to think about myself. I look for things that bring out my personality. It can be a rewarding process. Sometimes, things get dull. I get tired of the same old things in my life.
They call it retail therapy for a reason and more than one scientific study has backed up its effectiveness. Bottom line: when you are stressed out or having a rough day and if you can afford it, scouring Anthropologie for that perfect top can actually help boost your mood. Shopping takes time and concentration whether it is being done online or in your favorite store.
You have to think about what you want or need and then find the most appropriate item to meet your requirements. You are focused on what you desire and not on the stressors in your life. A beautiful dress or the perfect shade of nail polish can make you feel amazing. No one would argue that. There is nothing wrong with letting a new item give you a little boost now and again, but do be careful to not let the things you own be the only way you can feel good about yourself.
Yes you look good in that outfit, but you are amazing either way! You are the one calling the shots when you walk into a store. Researchers also found that when people chose not to buy, they saw greater activity in the insula, which deals with feelings of loss. It's not just all about reacting to the shopping experience, though.
Experiments with the brain's dopamine releases in pleasurable situations have found that anticipation also kicks them off; we experience pleasure, in other words, when we're looking forward to a fun event as well as during and after it. A trip to the mall is enjoyable in the abstract, in our diaries for the weekend, and also while we're in the shops themselves.
But in order to really understand why shopping gives us pleasure, we need to think about the ways in which we shop. For instance, various studies have shown that people often shop after a setback, in order to mentally "repair" their damaged experience with something more pleasurable though it may create a backlash, as having a product that reminds you of your failure may not please you very much in the end.
There's also evidence that consumers shop before a potentially damaging situation to prepare themselves for the ensuing shock to their ego, but that they're very selective about how and what they buy — think of it as shopping as protection. We also learn and accumulate experiences about shopping as pleasurable that shape our future pleasure-shopping decisions. Researchers have noted, for instance, that impulse buyers rarely, if ever, buy things from categories they haven't previously bought ; they rely instead on past memories of pleasure from soaps or DVDs or shoes rather than branching out and experimenting.
This is why you will probably not impulse buy a speedboat if you don't already have one. Shopping as pleasure therefore isn't a static thing; it refines and shifts as our own tastes and ideas change. And then there's another kind of shopping behavior that sheds light on shopping's pleasure potential.
The "sports shopper," as researchers called it in a study in , is a kind of shopper who pursues the high of "winning" through shopping as a medium. These are the people who are bargain champions, recall every deal in great detail, and gain their greatest pleasure from "battling" stores and recounting their victories to others.
Shopping, in that sense, is a competitive activity that can sate our desire to feel superior. Advertisers are more than aware about how the pleasure we derive from shopping governs our buying.
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